RESUME

Saeed & Mohammed Al Naboodah Group - Dubai, UAE

Marketing and Creative Executive

Dec 2015 - Till date

 

One of the UAE's leading brand names, the Saeed & Mohammed Al Naboodah Group represents a diverse portfolio of global brands in electrical, logistics, travel, transportation and retail arena. In this dual role job, I overlook the creative and marketing aspects for brands across the group whilst also directly managing the marketing activities for Air Canada (Al Naboodah is the official representative of Air Canada in UAE).

 

Reporting to the CEO of Al Naboodah Travel and Group Marketing Head, responsible for managing marketing campaign and graphic designing along with digital marketing.

 

Responsibilities and accomplishments:

 

Budget Management:

• Manage marketing budget for products & responsible to delineate expenditures based on              marketing plans

• Manage & improve lead generation campaigns, measure results by effectively monitoring

 

Product Marketing:

• Ensure adherence to corporate marketing and branding guidelines

• Align the regional branding product messaging with corporate branding

• Foster relationship with clients through customer engagement programs

• Liaise with principals to implement the brand positioning strategy for the brand in the territory

• Develop the marketing strategy to build customer preference & increase sales

 

Marketing Support & Events:

• Provide support to conceptualize product launches, Airline promotion, motor shows, mall displays, customer engagement events, cross-promotional campaigns, roadshows etc.

• Creation & publication of marketing material in line with marketing plans to generate brand            visibility

• Liaise with the agency to design & conduct ROI specific campaigns, digital campaigns for profiling

• Implement an annual marketing calendar with brand development as driving objectives

• Implement seasonal campaigns consistent with campaign objectives, communication strategy &   media plan

• Manage the partnership with companies for promotional exercises to increase footfalls in outlets

• Implement new channels of communication with customers

• Liaising with principals and governmental departments in organizing and executing events for new product launches and merchandising

 

Media Buying:

• Consolidate media & advertising requirements for different products

• Evaluate channels/partners for long-term relationships for rendering services

• Implement utilization of media to optimise the ROI

 

Graphic Designing:

• Concept development and creating marketing collateral of over 20 international brands

• Creating graphic for the campaign and maintaining the docket

• Assistance in the conceptualization and development of creatives for ATL/ BTL activities

• Agency relationship managing including shortlisting of potential new agencies

• Product and corporate photo-shoot.

 

PR and Digital Marketing:

• Oversaw media management across UAE markets.

• Developed the PR plan and its execution strategies in sync with marketing deliverables

• Issuing press releases to local publications in order to maximize exposure with minimal spend

• Launched social media platform Facebook and Instagram page for Al Naboodah Travel and tracked its engagement.

• Profiling for the brands and getting an article published with magazine and newspaper for brand awareness

• Manged Al Naboodah Travel CEO Social media account

• Profiling of the CEO along with top travel media

• Manged press day for several brands

• Managing CRM and creating email and SMS campaign for brand awareness and product promotion

• Managed 3 International airlines launch and more than 15 world-trade events

• 20+ marketing campaigns

• Recognized by principals for being a constant contributor & driving brand awareness in the market

• Worked with few International brands Peugeot, Haval SUV, Ashok Leyland, Sunwin, Harley Davidson

• Al Naboodah real estate, SMKA Electric, Selva Furniture, GoAir, SaudiGulf, LATAM, Japan Airlines, Air Canada.

• Lead generation campaign to promote Ireland Tourism, GoAir, Peugeot, Air Arabia etc

 

Air Canada - GSA Al Naboodah Travel - Dubai, UAE

Senior Marketing Executive

Dec 2015 - Till date

 

Reporting to the country manager of the airline, responsible for managing marketing campaign, events, PR, social media, sales support and graphic designing.

 

Responsibilities and accomplishments:

• Developing the marketing calendar and annual marketing budgets for Air Canada UAE

• Creating, executing and launching complete season campaigns.

• Collaboration with creative, media & PR agencies to develop and execute the communication tools.

• Media planning, buying and negotiating.

• Strategizing instant actions in case of change of sale and market patterns.

• Encouraging the regional teams to see the opportunities in local markets and creates joint activations for success in respective markets.

• Creating a definition of brand position and organizing marketing activities based on the same.

• Developed Air Canada’s marketing strategy for UAE

• Managed several high-profile brand activation events for Air Canada.

• Supporting the sales team with presentation and road-shows

 

Splash, Landmark Group - Dubai, UAE

Marketing Coordinator & Graphic Designer

Sep 2013 - Nov 2015

 

Responsibilities and accomplishments:

Marketing Campaigns:

• Launched more than 12 highly successful marketing campaigns including seasonal tactical promotions

• Concept development with agencies including product shoots

• Retouching of all product shoot images. All images used for in-store and social media tactical promotion were retouched by self from 2103 to 2015.

• Recommendations for ATL and BTL media slots buying including key OOH such as Dubai Public Transport buses, Dubai Metro and hoardings across UAE

• Adopting overall design and artwork for use on online media

• Managing video cuts of the main campaign video for use on online platforms

• Ensured a precisely timed rollout of campaigns in 150 stores across the Middle East and Africa including 43 stores.

• Conducting marketing audits in selected stores across UAE

​

Fashion Shows & Events:

• Managed several fashion shows with Splash through 2013 - 2015

• Management of marketing tactical and in-store displays across 43 stories in UAE and 107 across the Middle East and Africa.

• Managing a plethora of pre-show activities such as model scouting, security management, food tasting, branding displays and governmental approvals.

• Supervising the product shoots during the Fashion Shows, images from the shoot were used for media and Splash catalogues.

• Fashion shows generated a huge audience of over ranging from 4000 - 5000 per show this was mainly attributed to pre-show activations.

 

In-store & Sponsored Events:

• Complete management of in-store activation with celebrities such as Kim Kardashian and Salman Khan. Salman Khan’s visit in 2013 to Splash in Deira City Centre was a media frenzy in UAE.

• Conceptualized and activated numerous in-store events. One of the most successful ones was DNM Styling in Mall of Emirates generating over 70K+ sales on the launch day.

• Strategizing and managing brand activation in high profile sponsored events such as Madonna     World Tour, Alicia Keys Concert, Red-fest 2013/2014, Grazia Middle East Fashion Show and       Fashion Forward.

• Managing the key relationship with all stakeholders ranging from suppliers to the board of directors of Landmark Group.

• Acting as a brand guardian to ensure content across all channels is in compliance with Splash     guidelines

• Providing recommendations for media spend based on overall campaign budget

• Acting as a support function for all PR and online activities

 

Graphic Designing:

• Designing marketing material for product promotion.

• Maintaining marketing brand guidelines across all the territory

• Supporting the digital team for the creatives

• Designing fashion show catalogue and calendar

• Managing photoshoot along with fashion photographer and media

 

Cosmo Advertising & Gifts LLC - Dubai, UAE

Marketing Coordinator

Aug 2010 - June 2013

 

Initially hired as a designer and later was promoted to manage some of the agency’s key accounts within a short period of 6 months. The role initially meant to execute the design and production of clients marketing collateral, soon evolved into managing their key events such as doctor’s conference and product launches. Some of the key accounts represented were Pfizer, Abbott Laboratories and Diabetes, Genpharm and CommScope. Was directly mentoring and training 5 subordinates in this role.

 

Elegant Pvt Ltd - Lucknow, India

Marketing & Creative Coordinator

March 2009 - May 2010

 

A leading fashion retail brand where I was managing the entire BTL marketing including creative concept visualization and development. I had developed the yearly marketing plan along with seasonal in-store layouts. The role also included managing agencies and vendors on a national level with end to end planning and execution of in-store and press events.

 

Spark Media - Lucknow, India

Part-time job (Marketing Coordinator & Graphic)

March 2007 - Feb 2009

 

Working with one of the leading advertising agencies based in Lucknow, I was managing key client accounts such as ICICI Bank and HDFC Bank. The role entailed handling all their ATL and BTL marketing activities including creative concept development, event management, media planning and budgeting.

​